What kind of team do you need for international e-commerce?
When expanding into a global market, knowledge and experience on subjects such as the laws of the country you target, customer profile, and rules of the marketplace directly affect your success. You can achieve your goals in a short time through the e-export process, which seems multifaceted and complex, with an experienced team of experts in their field.
The global situation of foreign e-commerce
E-commerce abroad is easier than traditional export methods via the internet on a global scale, thanks to the influence of developing technology. While traditional exports are made in the form of business-to-business sales, e-export brings businesses together with individual customers. Compared to traditional methods for selling abroad online, it is advantageous in terms of investment costs and reaching large audiences globally. This situation provides convenience especially for small-scale SMEs and those who want to take a new step into export.
E-commerce is an important source of income not only for those who want to sell abroad, but also for countries as it provides foreign exchange earnings. For this reason, export supports are offered by the government for e-export. Another factor that facilitates e-commerce abroad is global online marketplaces. Amazon, one of the world’s leading online sales platforms, brings your products and brand together with a wide customer base.
In order to maintain a rising success rate in e-export, it is necessary to know the rules of e-export as well as sales and marketing and to master the functioning of the entire process.
What do you need to start e-export?
Here are the steps you need to follow when selling on Amazon and starting e-commerce in other foreign marketplaces:
- Online market and competitor analysis research allows you to create a road map when starting sales abroad.
- Having detailed information about the procedures required for company establishment in e-export is the first stage of a correct start.
- You can receive incentive consultancy services to benefit from e-export incentives offered by the government.
- You can plan the entire sales process from the very beginning by having information about the conditions and operating process of the marketplace where you plan to sell.
- Successful supply and logistics is an important process for the uninterrupted operation of your international export flow. For this reason, you need suppliers and carriers who are experts in their fields.
- Customs and taxation procedures, which vary from country to country, are another part that you should know and plan at the beginning of the job in order to avoid unexpected disruptions during the process.
- You can collaborate with experienced experts who know your target market well to determine sales and marketing planning and growth targets.
- Additional services that you can request from the marketplace must be determined and advertising budgets must be calculated. For example, with Amazon FBA, calculating the delivery of your orders to customers, in-Amazon advertising and digital marketing costs at the beginning allows you to start with a controlled budget.
What are the stages of the e-Export process?
The initial phase involves more planning and establishing the necessary connections in line with an experienced opinion in the areas you need. A good start alone is not enough. In order for the e-export process to continue successfully, it is important to constantly improve and manage all stages from a single point. Some examples of these stages are as follows:
- To carry out marketing and advertising activities specifically for Amazon to sell products on Amazon.
- Carrying out digital marketing activities to highlight brand awareness as well as products
- Staying up to date by following current dynamics for customer satisfaction in a global competitive environment
- To work in accordance with Amazon and the target audience in product visuals, packaging and shipping processes as well as product contents.
- Carrying out order and stock management automatically in a digital environment to minimize the margin of error and meet demands on time.
- Developing brand identity through localization studies according to the characteristics of your targeted region, such as Amazon UK
- Organizing special campaigns for customers and carrying out campaign processes
- Gaining loyal customers by providing after-sales services
- Carrying out all expenses, taxes, sales and other income-expense accounts with an experienced accounting team in the field of e-export
Start exporting immediately without establishing an e-export team with Envoyo!
You may not have detailed information about each stage of e-commerce abroad. Each of the areas of marketing, sales, customs and accounting is a subject of expertise in itself. For e-export, Envoyo offers experienced consultants in different areas of expertise and service packages tailored to your needs. Envoyo also provides the advantage of managing your entire international sales process from a single point and being able to regularly control each step of the process. The services offered by Envoyo provide you with the team you need for e-export. The services you can get with Envoyo are as follows:
- Opening an account to sell products on Amazon, managing all document and correspondence processes with Envoyo
- Highlight your products in the marketplace with SEO and competitor analysis with Envoyo product listing service
- Professional account management service to help your account reach high scores with sales strategies that comply with marketplace rules.
- Customized marketing services specific to global markets. For example, UK PR efforts
- Professional photo and video shooting for product shots
- Social media content management and advertising services
- Competitor analysis and tracking
- Establishing a company in the UK and the USA
- Virtual office setup abroad
- Accounting consultancy services regarding establishing a company and becoming a taxpayer in the UK
- Legal consultancy regarding legal procedures before entering the target market or during subsequent processes
- Incentive consultancy service so that you can benefit from e-export government incentives
- Target market compliance and brand consultancy services
- Logistics, customs clearance and cargo services
- Foreign language expert support for international communication
Envoyo offers you the opportunity to access different services you may need at every step for e-export from a single channel. Thus, you can establish the necessary team for e-export more quickly and easily. Envoyo connects you with reliable business partners who are experts in their fields for each service unit. With Envoyo, you can establish the best team for your business at the most affordable prices and easily manage your e-export process from a single point in the digital environment. To get detailed information, you can fill out the form and become a member of Envoyo.