How to sell your products on Amazon without your account being suspended?
In order to sell on Amazon, the world’s largest e-export site, you must comply with some rules set by Amazon. Failure to comply with or violate these certain rules may result in your account being suspended and, if left untreated, deactivated. In this article, we will give you information about what is suspend, what are Amazon’s rules and how you can sell without suspend.
What is account suspension?
Sellers get suspended on Amazon every day for seemingly no reason, but suspensions are no joke and action should be taken as soon as possible to prevent the account from being completely disabled.
Amazon truly strives to provide the best customer experience and that is why they set and enforce strict policies that sellers must follow. Sellers who violate these policies are either suspended or permanently banned.
Basically, Amazon seller accounts are suspended due to violation of Amazon policies. Things like selling banned items, having multiple accounts, selling fake items, and late shipping fees can get you suspended by Amazon.
Unfortunately, Amazon suspensions don’t just affect bad actors in the market, they also happen to legitimate businesses. A suspension may send you into a state of panic, but you can get your seller account reinstated through an Amazon suspension appeal.
So, what are the effects of having an Amazon account suspended?
When Amazon suspends your seller account it removes your selling privileges, which can be a huge risk to your income, especially if the suspension lasts a long time. Every minute your merchant account is suspended, you lose money.
The issue of suspension can also further impact your Amazon sales when reinstatement takes too long. Removing selling privileges affects your ranking on Amazon, which can significantly reduce your sales in the long run.
Your reputation as an Amazon seller is also at stake when you are suspended.
8 ways to avoid getting your account suspended on Amazon
We have compiled some topics for you so that you can make sales without your account being suspended.
1. Have the right documents
When opening an Amazon Seller Account, ensure that the correct documents are clearly scanned and uploaded for easy visualization checks by Amazon. No fingers or shadows should be visible on the scanned document. Take photos in daylight and in an area of your home that is not in direct sunlight. This way you can avoid unwanted shadows. These documents are important, so take the time to take the photo correctly. You also need to ensure that all information uploaded is accurate and reflects the documents uploaded. Before uploading for verification, review everything to make sure it is correct. Confirm that your business name and address match what appears on your bank statement, passport and driver’s license. Any discrepancy may result in your application for a Merchant Account being rejected; It means your sales dreams will end before they even begin.
2. Be aware of and comply with Amazon's policies and guidelines
These guidelines are updated periodically and you will receive an email notifying you of these changes. It is easy to miss these emails, you should be careful and stay aware of any changes. If you violate Amazon’s content guidelines and security violation policies in any way, you have a very high chance of being suspended. The product security team works very hard. Instead of giving you a warning, they will first suspend your Merchant Account and then ask for your plan of action. The time that passes is valuable time lost while selling your products. Make sure your products aren’t restricted, don’t violate Amazon’s policies, and your content isn’t misleading or inaccurate.
3. Remove problem products
Do a risk assessment and value analysis before deciding that you can’t consider deleting a favorite product. While it may seem like it’s worth the risk for you, consider what happens if your account is suspended and you can’t sell any of your products. Is it still worth it? After an already difficult year during busy seasons, this is not the time to take these risks as it could be very costly for your business.
4. Don't choose products that receive negative feedback from your customers
While controversial products may have the capacity to sell well, they are not worth the negative attention they may bring to your business. This will lead to decreased account health, listing removals, warnings, and increased scrutiny of your Amazon account. Of course, you don’t always have a say in how people respond to your product. However, this is something you should keep in mind when choosing your products. If you have any doubts, try it against your target market and see what response you get. This way, you get the best view of how it can perform and be viewed by your customers.
5. Be proactive
Amazon ile iki yönlü iletişim, hesabınızı korumak için yapabileceğiniz en önemli şeylerden biridir. Hesabınız ve ürünlerinizle ilgili olarak Amazon ve müşterileriniz tarafından size sağlanan bilgileri inceleyin. Tüm politika değişikliklerinden haberdar olun. İnsanların işletmeniz hakkında neler söylediğinden ve bıraktıkları incelemelerden haberdar olun.
6. Double check your keywords
It is quite common for sellers to go overboard when they list their products by overloading them with their chosen keywords. While this form of keyword stuffing may seem like a smart move to help you appear in search results, it becomes a problem when you start using keywords you shouldn’t be using. Make sure your keywords are relevant to your product and not misleading. Check your content and take a hard look at words, brand names, words that may be subjective, time-sensitive, misspelled or unnecessary.
7. Beware of sudden sales speed increases
When your product’s sales skyrocket, it can trigger Amazon’s algorithm. This will automatically generate a report to Amazon and may result in seller account suspension. Don’t worry, luckily there are solutions. Get professional support and file a dispute with Amazon to get a response as quickly as possible.
In this article, we have tried to inform you in detail about what you can do to prevent your account from being suspended with Amazon and how you can manage the process in case of suspension, with the experience and knowledge we have gained over the years. You can reach Envoyo for anything you wonder about e-export with Amazon UK. You can benefit from the services we provide in many areas, from marketing to accounting, from logistics to consultancy, from law to sales. To get more information about Amazon UK and e-export and to benefit from our support, you can follow us on our social media accounts and easily contact us by filling out the form.
